Overview

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

The 5 Ps of digital marketing are simple: Product, Price, Promotion, Place, and People. All of these factors must work together for your digital marketing strategies to be successful. Product: Your products or services should be at the heart of all of your marketing efforts.

What is the use of digital marketing?

Digital marketing is the use of digital channels to market products. Also known as online marketing, digital marketing promotes brands and connects them to potential customers via the internet. It takes many forms, including: Search engines.

What are the different types of digital marketing?

• Affiliate Marketing. ...
• Content Marketing. ...
• Email Marketing. ...
• Marketing Analytics. ...
• Mobile Marketing. ...
• Pay-per-Click (PPC) ...
• Search Engine Optimization (SEO) ...
• Social Media Marketing.

Requirements

• 1. 1.Data Analysis
• 2. 2.Content Creation
• 3. 3. SEO & SEM

Outcomes

• 1. Effective targeting
• 2. Conversion rate optimization
• 3. Improve customer engagement
• 4. Lower customer acquisition costs